We’ve always wanted to represent a group of people with a huge passion for a certain lifestyle. That’s the reason why we came up with a name that reflects that uniqueness. The word Swaudeez literally means Simply Wearing Authentic Designs.
Founded in Oct 2018, Swaudeez Clothing was supposed to be an apparel brand dedicated to a very specific audience.
Unfortunately after brainstorming ideas for months and not finding what we were looking for, we launched Swaudeez during summer 2019 and ended up selling sexy and glamorous clothing. There was nothing wrong with that style even if we have to admit that it felt forced at some point.
Deep down, our intention remained the same. We still wanted to start that apparel brand. And by the end of 2020 it finally clicked.
We found inspiration in you: the girly girls who love pink. How did it happen?
Well, let’s get personal for a moment.
When asked by her family & friends: “Only pink? Why? That’s a narrow audience”, the founder (Francia R.) replied: “That’s the goal”.
She mentioned that after struggling to find pink hoodies, pink sneakers and pink sweatshirts of famous big brands, she realised that other girls may face the same issue. That’s how she decided to launch a brand with the sole purpose of providing pink apparel to girls who love pink.
So that’s our story and ... this is just the beginning. Our main goal from now on is to become the “adidas” of pink girls.